At SIWWAA we celebrate many aspects of African culture. One of them is our sense of community. We believe in, and always intentionally seek to create shared prosperity.
Our initiatives to create exponential value for our stakeholders have been built into every critical aspect of the SIWWAA value chain. SIWWAA’s operations will steadily lead to the streamlining of supply chains and increase routes to market for Africa’s raw materials producers. We will provide a ready market for materials, equitable pricing, and employment opportunities that cut across our value chain.
We put our money where our mouth is. Research shows that every job created in manufacturing supports fifteen other jobs. The Chanzo Collection has supported over 300 jobs, which translates into 4,500 jobs, supported directly and indirectly. For our heritage research, we hired young anthropologists from Kenya’s University of Nairobi, giving relevance to a field that is not traditionally held in high esteem in Africa. Strategic collaborations with seasoned and budding creatives of African descent are underway. We intentionally employed local models for Chanzo Collection’s visual story created in Kenya’s Rift Valley.
While our grasp of Africa’s socio-economic landscape will see us create real impact in Africa, SIWWAA’s impact need not only be limited to Africa, as our collaborators are global. We are also cognizant of the fact that, as we step-up our enterprise-level impact, there will be a multiplier effect that extends impact to the macroeconomic level.